Seductive cover: the enunciation of luxury in vogue

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CAMILA ZANOELO


SEDUCTIVE COVER: the enunciation of luxury in Vogue



























UNIVERSIDADE DO VALE DO RIO DOS SINOS – UNISINOS
CENTER OF COMMUNICATION
SOCIAL COMMUNICATION COURSE – JOURNALISM












CAMILA ZANOELO









SEDUCTIVE COVERS:
the enuntiation of luxury in Vogue





São Leopoldo, Brazil
2007.CAMILA ZANOELO





SEDUCTIVE COVERS:
the enunciation of luxury in Vogue









Monograph presented to the University of Vale do Rio dos Sinos - UNISINOS, in 2007, as a partial requirement for obtaining a bachelor's degree in Social Communication with specialization in Journalism. Translated by Camila Zanoelo, in January 2010, as part of theapplication requirements for the Media and Journalism Master Degree at Erasmus University.




Advisor: José Reckziegel












São Leopoldo, Brazil
2007.




ACKNOWLEGMENTS




My dear mother gave me emotional support at all times I needed. To my colleagues who went through the same difficulties, and shared theirknowledge especially Renata Vanin. My Advisor, José Reckziegel, for the attention, support and words of encouragement during the course of my work.




















































ABSTRACT

The work Seductive Covers: The enunciation of luxury in Vogue aims to evaluate the discourse of Vogue through the analysis of their covers,the concepts of reading contract and analysis of discourse theorized by Eliseo Verón. Based on the theories of journalism we emphasized its great influence on the daily life of contemporary society. These considerations are intertwined with the concepts of communication and journalism, especially from the standpoint of the magazines that target women differently, requiring a specialized content,which is characterized by disclosing a lifestyle of your specific target audience. Considered an elite magazine Vogue appreciates both the dissemination of luxury and the desire to have products that affects feelings. Over the years, Vogue has become more than just a publication, reaching the status of reference material to indicate the main trends.

Tags: Vogue, discourse, journalism, fashionand luxury






















LIST OF ILLUSTRATIONS


Image 1: Charle-Frédéric Worth Design…………………………………………………25
Image 2: American Vogue – November 1913…………………………………………..37
Image 3: Edna Woolman Chase………………………………………………………….38
Image 4: Diana Vreeland………………………………………………………………….39
Image 5: Anna Wintour…………………………………………………………………….40
Image 6: Vogue Summer destinationsOctober 2006……………………………........45
Image 7: Vogue Parties December 2006………………………………………………..46
Image 8: Vogue Author February 2007………………………………………………….47
Image 9: Vogue Summer runway 2007 Special São Paulo Fashion Week and Fashion Rio………………………………………………………………………………….48
















SUMMARY

1 INTRODUCTION………………………………………………………………………....08
2 THEORIES OFJOURNALISM…………………………………………………….......10
3 FASHION COMMUNICATION………………………………………………………….24
4 VOGUE, LUXURY IN A MAGAZINE…………………………………………………..34
5 FINAL CONCIDERATIONS…………………………………………………………….53
REFERENCES…………………………………………………………………….............54























1 INTRODUCTION




Fashion can be considered a superfluous good, but in the present time it has great importance as an economic and cultural product. We canidentify that the cycles of the fashion had absorbed the madness speed that society lives today. The biggest responsible for the acceptance of fashion is the increase of the media spaces that is destined to the theme, day-by-day with spots of fashion in the news, sections of fashion in daily periodicals, soup operas that involve the subject, this without taking...
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