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HOW TO USE FACEBOOK FOR BUSINESS

HOW TO USE FACEBOOK FOR BUSINESS

AN INTRODUCTORY GUIDE:

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Master the Essentials to Better Engage, Share, and Market on Facebook

A publication of

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HOW TO USE FACEBOOK FOR BUSINESS

IS THIS BOOK RIGHT FOR ME?
Not quite sure if this ebook is right for you? See the below description to determine ifyour level matches the content you are about to read.

INTRODUCTORY

This ebook!

Introductory content is for marketers who are new to the subject. This content typically includes step-by-step instructions on how to get started with this aspect of inbound marketing and learn its fundamentals. After reading it, you will be able to execute basic marketing tactics related to the topic.INTERMEDIATE
Intermediate content is for marketers who are familiar with the subject but have only basic experience in executing strategies and tactics on the topic. This content typically covers the fundamentals and moves on to reveal more complex functions and examples. Download our ebook, “Beyond the Facebook Business Page,” to master Facebook on an intermediate level.

ADVANCED
Advanced contentis for marketers who are, or want to be, experts on the subject. In it, we walk you through advanced features of this aspect of inbound marketing and help you develop complete mastery of the subject. Download our advanced ebook, “How share this Ebook! to Attract Customers with Facebook” to become a Facebook marketing expert.
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HOW TO USE FACEBOOK FOR BUSINESS

HUBSPOT’SAll-IN-ONE MARkETING SOFTwARE
... brings your whole marketing world together in one, powerful, integrated system.

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SOCIAl CONTACTS CONTACTS DATABAST wORkFlOwS

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Get Found: Help prospects find you online Convert: Nurture your leads and drive conversions Analyze: Measure and improve your marketing Plus more apps and integrations

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Request A Demo

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SMART FIElDS ANAlYTICS

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HOW TO USE FACEBOOK FOR BUSINESS

HOW TO USE FACEBOOK FOR BUSINESS
By Amanda Sibley Amanda Sibley is a member of the Global Marketing Relations at HubSpot. She helps create and manage paid advertisements and external vendors to help generate leads across various platforms. Amanda is also a regular contributor to theHubSpot Inbound Marketing Blog, where she writes about various topics across inbound marketing.

FOllOW ME ON TWITTER @AMANDASIBlEY1

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HOW TO USE FACEBOOK FOR BUSINESS

CONTENTS
AN INTRODUCTION TO FACEBOOK /8 SETTING UP YOUR FACEBOOK PROFIlE /16 SETTING UP A BUSINESS PAGE /38 6 FACEBOOK BUSINESS BEST PRACTICES /50 MEASRUING YOUR FACEBOOKBUSINESS SUCCESS /53 CONClUSION AND ADDITIONAl RESOURCES /59

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HOW TO USE FACEBOOK FOR BUSINESS



Social media and inbound marketing are increasingly important assets for businesses to get found by and engage with potential buyers on the web.



You’ve probably heard of social media and inbound marketing. You may have even experimented withTwitter and checking out old friends from college on Facebook. But why does any of this matter to you or your business? Social media and inbound marketing are increasingly important assets for businesses to get found by and engage with potential buyers on the web. Think about the way you find information about products and services – are you watching TV ads? Going through your junk mail? Or are youconsulting a search engine or a friend? People have gotten better and better at ignoring marketing messages with DVRs, caller ID, and spam filters. Instead they visit Google and social networks for answers to their questions. The question for you is, will you be there to answer it? share this Ebook!

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HOW TO USE FACEBOOK FOR BUSINESS

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