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CBI MARKET SURVEY: THE FOOTWEAR MARKET IN GERMANY

CBI MARKET SURVEY

THE FOOTWEAR MARKET IN GERMANY
Publication date: May 2010
Report summary
This CBI market survey discusses the following highlights for the footwear market in Germany:
• German consumption of footwear was € 8.6 billion in 2008, or 330 million pairs down 0.5% per annum on average since 2004. Whereas production value decreased by an annual average of 1.4% to € 3.7 billion, and volume by 3.2% to 193 million pairs.
• In 2008, Germany imported footwear valued at € 4.3 billion, or 460 million pairs. Since
2004, values were up by 1.9% but volumes were up by an average annual rate of 2.6%.
• More than 47% of imports by value (€ 2.0 billion) came from developing countries (75% by volume or 343 million pairs). The share of imports by developing countries was up from
36% in 2004 in value (€ 1.5 million), and up from 57% (237 million pairs) in volume terms.
This market has shown one of the highest rates of imports from developing countries, and offers opportunities for exporters. Germany was also a re-exporter to other EU countries.
This survey provides exporters of footwear with sector-specific market information related to gaining access to Germany. By focusing on a specific country, this survey provides additional information, complementary to the more general information and data provided in the CBI market survey ‘The footwear market in the EU’, which covers the EU market in general. That survey also contains an overview and explanation of the selected products dealt with, some general remarks on the statistics used, as well as information on other available documents for this sector. It can be downloaded from http://www.cbi.eu/marketinfo
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Market description: consumption and production

Consumption
The German footwear market was valued at € 8.6 billion in 2008 in terms of retail sales, registering an average annual decrease of 0.5% since 2004, being below the EU average of