Marketing dj

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CREDITS AND COPYRIGHT
Publication date May 2012
Published by DJ-Lounge
www.dj-lounge.com
info@dj-lounge.com
Version 1.2 © Copyright 2012 DJ-Lounge
Photos © 2012 Fotopersbureau Groeneveld - www.pers-fotograaf.eu
Text ‘Get Your Demos Read By The Record Labels!’ by Luxx
NOTICE OF RIGHTS
This work is licensed under the Creative Commons Attribution-NonCommercialNoDerivs 3.0 UnportedLicense. To view a copy of this license, visit
http://creativecommons.org/licenses/by-nc-nd/3.0/ or send a letter to Creative
Commons, 444 Castro Street, Suite 900, Mountain View, California, 94041, USA.
NOTICE OF LIABILITY
The author and publisher have made every effort to ensure the accuracy of the
information herein. However, the information contained in this book is published
without warranty,either express or implied. Neither the authors and DJ-Lounge, nor
its dealers or distributors, will be held liable for any damages caused either directly
or indirectly by the instructions contained in this book, or by the software or
hardware products described herein.

DJ Marketing Bible

Table of Contents
Introduction................................................................................................................ 3
The Pains Of Choosing A Stage Name....................................................................... 5
Introducing Yourself In A Bio ...................................................................................... 8
Making A Mix People Will Listen To ......................................................................... 10Producing Your Mix .................................................................................................. 17
Designing A Logo ..................................................................................................... 19
Creating Your Very Own Website ............................................................................. 21
Focusing On Your Own Site Instead Of Facebook................................................... 23
Promoting Yourself With Quality Photos .................................................................. 25
The Importance Of Your Email Signature ................................................................. 26
Being Professional.................................................................................................... 27Writing A Venue Contract ......................................................................................... 29
How To Create Your DJ Rider .................................................................................. 33
Example DJ Rider: Avicii .......................................................................................... 35
Things You Need Besides Talent............................................................................. 36
PART 2: MARKETING ............................................................................................... 38
Best Ways Of Promoting Yourself ............................................................................ 38
Facing The Hate....................................................................................................... 42
Finding People To Look Out For You ....................................................................... 43
Knowing The Key Players In Music Industry ............................................................ 45
Creating A Music Scene When There’s None To Be Found ........................................... 49
Throwing Your First Event........................................................................................ 54
Keeping The Size Of Your Ego In Check .................................................................. 57

© Copyright 2012 DJ-Lounge

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DJ Marketing Bible

Taking A Break Between Events .............................................................................. 60
Promotion That Works Through Your Fans...
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