Informatica- plano de marketing

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Ecl Informática
21-10-2009
Marta Cardoso, Bruno Marta, Tiago Rosa
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Índice
Introdução 3
Historial 4
Posicionamento 4
Missão 4
Valores 5
Segmento de Mercado 5
Marketing-Mix 6
Análise Swot 7
Acções 8
Matriz de Michael Porter 9
Poder de Negociação dos Fornecedores 9
Ameaça de Produtos substitutos 9
Poder de Negociação dos Clientes 9Ameaça de novos Concorrentes 9

Introdução

Este trabalho foi pedido no âmbito da disciplina de Marketing, no Módulo VI – Marketing Estratégico.
Foi pedido que se criasse o Conceito, Missão, Posicionamento, Valores, Marketing - Mix, Analise Swot para as empresas de treino da ECL.
Era preciso criar estratégias para cada empresa de treino em que a nossa era a ECL Informática, temos...
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