Global car wash business plan

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  • Publicado : 15 de janeiro de 2013
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| Table of Contents | |
| | |
| GLOBAL CAR WASH BUSINESS PLAN | |
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  | Description | Page No |
| Executive Summary – International Perspective | 1 |
| The Business and Its Management | 2 |
| Management Team | 2 |
| Key Success Factors | 5 |
| Business Strategies | 5 |
| Insurance | 6 |
| Legal Structure | 7 |
| | |
| PRICING | |
| Our CarWash Services And Pricing | 7 |
| Reasons For Our Pricing | 7 |
| Account Pricing | 7 |
| | |
| BUILDING CUSTOMER LOYALTY | 8 |
| Customer Service/Promoting The Car Wash - Greeter | 8 |
| Company Objectives – Measures Of Customer Satisfaction | 9 |
| Customer Service Strategies/ Service Offering | 10 |
| Guarantees And Customer Protection | 11 |
| | |
| MARKETSAND COMPETITORS | 11 |
| Market Segments | 11 |
| Target Market | 11 |
| | |
| LOCATION – DETERMIING VIABILITY OF A LOCATION | 12 |
| Traffic Counts | 12 |
| Zoning | 13 |
| Location Of Our Competition | 13 |
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| COMPETITIVE ANALYSIS;OAKVILLE, CANADA EXAMPLE | 14 |
| Further Competitive Research | 15 |
| Competitive Advantages and Disadvantages | 16 |
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| OAKVILLE EXAMPLE | 16 |
| Demographics Example; / Oakville, Canada | 16 |
| Market Size/Demographics, Oakville, Canada/ Chart | 17 |
| | |
| PROMOTING THE CAR WASH - SIGNAGE | 18 |
| Image of the Car Wash – Curb Appeal | 18 |
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| CAR WASH INDUSTRY OVERVIEW – U.S. MARKET | 19 |
| Current Industry Conditions | 20 |
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| Table of Contents | || | |
| GLOBAL CAR WASH BUSINESS PLAN – SECTION 2 | |
| | |
  | Description | Page No |
| Car Washing During An Economic Downturn | 20 |
| Express Car Washes | 20 |
| | |
| ENVIRONMENTAL/TRENDS | 20 |
| Legislation | 20 |
| Solar Heating | 20 |
| Water Recycling Systems | 21 |
| Mobile Waterless Car Washes | 21 |
| | |
| ADVERTISING AND PROMOTIONS| 22 |
| Marketing/Sales Strategy | 22 |
| Advertising And Promotions Plan | 22 |
| Frequent Buyer Programs | 22 |
| Opening Promotional Strategies | 23 |
| Internet | 23 |
| Other Promotions | 24 |
| Tracking Marketing Results | 25 |
| Promoting The Car Wash Through Church Fund Raisers | 26 |
| Graphic Design | 27 |
| Swot Analysis | 28 |
| | |
| OPERATIONS| 29 |
| A Day In The Life Of A Car Wash Business | 29 |
| Quality Control/Supervisors Duties | 30 |
| Customer Service Delivery | 31 |
| Details of Car Washing Process Using High Pressure Hose | 31 |
| Or Wand System | |
| | |
| HUMAN RESOURCES | 32 |
| Car Washing Staff – At Start Of Employment | 32 |
| Recruiting Car Wash Staff | 32 |
| Car Washing Staff -Duties | 33 |
| “Send Off ”Employees –Quality Control At End of Process | 33 |
| Developing A Car Wash Employee Manual | 34 |
| | |
| CAR WASH TRAINING PROGRAMS | 35 |
| Car Wash Attendants Training Program – Car Washing Process | 35 |
| Chemical Safety Training For Car Wash Employees | 36 |
| Customer Service Training | 37 |
| | |
| FINANCIAL CONTROLS | 37 |
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| Table of Contents | |
| | |
| GLOBAL CAR WASH BUSINESS PLAN SECTIONSECTION 3 | |
| | |
  | Description | Page No |
| Cash Controls | 37 |
| | |
| CAR WASH EQUIPMENT - GLOBAL | 39 |
| Equipment Repairs/Servicing | 39 |
| Choosing Car Wash Equipment | 39 |
| High Pressure Hose System; Emerging Markets | 39 |
| Coin Operated Self Service Systems | 39|
| Through Bay Automatic Systems (TBA); | 40 |
| Vapor Steamer Systems | 40 |
| Automobile Interior Cleaning | 41 |
| | |
| CONCLUSION – BUSINESS RISKS | 41 |
| | |
| CAR WASH ACTION PLANS | 42 |
| Car Wash Action Plans – Phase 2 | 43 |
| Documents/Summary/Quotes | 44 |
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