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  • Publicado : 15 de outubro de 2012
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1

HOW TO ATTRACT CUSTOMERS WiTH FACEBOOK

How to

ATTRACT
CUSTOMERS
WITH FACEBOOK
A Guide to
optimizing Your
Facebook presence
for more Leads
and sales

A publication of
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2

HOW TO ATTRACT CUSTOMERS WiTH FACEBOOK

IS THIS BOOK RIGHT FOR ME?
Not quite sure if this ebook is right for you? see the below description to determine if
yourlevel matches the content you are about to read.

INTRODUCTORY
Introductory content is for marketers who are new to the subject.
this content typically includes step-by-step instructions on how
to get started with this aspect of inbound marketing and learn its
fundamentals. Read our introductory ebook “How to use Facebook
for business.”

INTERMEDIATE

Intermediate content is formarketers who are familiar with the
subject but have only basic experience in executing strategies and
tactics on the topic. this content typically covers the fundamentals
and moves on to reveal more complex functions and examples.
check out our intermediate ebook on the New Facebook timelines.

ADVANCED

This ebook!

Advanced content is for marketers who are, or want to be, experts
on thesubject. In it, we walk you through advanced features of
this aspect of inbound marketing and help you develop complete
mastery of the subject. After reading it, you will feel ready not only
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to execute strategies and tactics, but also to teach others how to
be successful.

3

HOW TO ATTRACT CUSTOMERS WiTH FACEBOOK

Hubspot’s ALL-IN-oNe
mARketINGsoFtwARe
... brings your whole marketing world together in one, powerful, integrated system.

Get Found: Help prospects find you online
Convert: Nurture your leads and drive conversions
Analyze: measure and improve your marketing
Plus more apps and integrations

Request A demo

Video overview

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LeAd
GeNeRAtIoN

Ms

emAIL &
AutomAtIoN

www.Hubspot.com

seARcH
optImIzAtIoNgY

LeAd
mANAGemeNt

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bLoGGING &
socIAL medIA

mARketING
ANALYtIcs

4

HOW TO ATTRACT CUSTOMERS WiTH FACEBOOK

HOW TO ATTRACT CUSTOMERS
WITH FACEBOOK
by Amanda sibley
Amanda sibley is a member of the paid
marketing team at Hubspot. she helps create
and manage paid advertisements and external
vendors to help generate leads across various
platforms. Amandais also a regular contributor
to the Hubspot blog, where she writes about
various topics across inbound marketing.

FOllOW ME ON TWITTER
@AMANDASIBlEY1

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5

HOW TO ATTRACT CUSTOMERS WiTH FACEBOOK

CONTENTS
WHAT YOU NEED TO DO BEFORE lOGGING INTO FACEBOOK
SEGMENTATION IN FACEBOOK ADVERTISING
HOW TO IMPlEMENT YOUR PlAN

/21

ANAlYTICS ANDPOST-ClICK OPTIMIzATION
CONClUSION & ADDITIONAl RESOURCES

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/12

/28

/34

/7

6

HOW TO ATTRACT CUSTOMERS WiTH FACEBOOK

93%

G

of adults in the united
states are on Facebook.

x

You are most likely already using Facebook for social media marketing. After
all, according to blogHer, 93% of adults in the united states are on Facebook,so it’s a safe bet that your current and potential customers are also spending
time on this network.
the question is whether you are using Facebook to the fullest of its potential
for lead generation. Facebook can help you generate qualified leads that are
already interested in your product or service. After you read this ebook, you will
be ready to convert your fans into warm leads. Let’sget started!

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7

HOW TO ATTRACT CUSTOMERS WiTH FACEBOOK

CHAPTER 1

WHAT YOU
NEED TO
DO BEFORE
lOGGING INTO
FACEBOOK
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8



HOW TO ATTRACT CUSTOMERS WiTH FACEBOOK

Why should I spend so
much time planning my
Facebook strategy?



before launching a Facebook lead
generation campaign, set up...
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