Estudo mercado aquecimento

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The European Heating Market:
Emerging Opportunities For Renewable Heating Technologies

Andrew Giles
General Manager BSRIA Worldwide Market Intelligence

Agenda
Who are we? Drivers: incentives, legislation, fuel prices and major players Solar thermal trends and players Electric Heat pumps (excluding air to air)
– Technology – Europe vs US landscape – Trends

Gas alternatives: microCHP, fuel cells, gas heat pumps Winners among the giant companies

Excellence in Market Intelligence

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BSRIA Worldwide Market Intelligence
Turnover £2.5 million ($4.0m) 60% market reports 40% private client Research across 94 countries 35 permanent multi-lingual staff Offices in China, France, Spain, Germany, partners in other countries FM and contracting Global network of associates20+ Methodology: Expert to expert interviews with market leaders

Central Workstation Rem ote Access

HV AC

Air conditioning and refrigeration

Heating and renewables
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Access Control

CCTV

Fire Alarm

Lighting

Energy M anagem ent

Intelligent Building controls
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Excellence in Market Intelligence

How big is the market in Europe – by volume? (2008)
24.6M units 29%HEATING

AIR CONDITIONING

6.9 M units 12%

RENEWABLES 1.2 M units /systems 21%

lar /so dy a mp lre t pu al a an t c ea erm nifi H h ig t s

Europe includes:
Austria, Azerbaijan, Belarus, Belgium, Bulgaria, Czech Republic, Denmark, Finland, France, Georgia, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Romania, Russia, Serbia, Slovakia, Spain,Sweden, Switzerland, Turkey, UK, Ukraine, Uzbekistan

Excellence in Market Intelligence

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Incentives & Legislation – two of the key drivers
Solar Thermal Solar PV
g for n ro tion s St ti ive ucts pe nt rod m e co inc n p ee etw b

Cash handouts
Geothermal Heat pumps

Air to water Heat pumps

Legislation
Biomass Heat Recovery M-CHP/ Fuel cells

Excellence in MarketIntelligence

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Biomass boilers 46.4kW are all condensing

All new buildings have renewables. PEF improves which start to favour electrical system

Electrical systems takeover gas systems in domestic Decline in domestic gas control products

d an d s e ble our a ew fav n ic Re e c t r el
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Diversification on all fronts
Heat emittersUtilities are changing
g kin ts c t t a r ke y a ma d bo ble ery wa Ev ne re

Heating

Air conditioning Renewables Specialists M-CHP Solar Heat Pumps
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Excellence in Market Intelligence

Leading companies

: es sia i an h A mp ort co N AC and US
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Details of overlaps in HVAC and Renewables (Heat Pump/ Solar Thermal)
Overlap in markets, byvalue, Europe, 2008, € million 1
€ 497.6 million Heating Doing Renewables Ariston Ferroli BDR Thermia Riello Bosch Vaillant Danfoss Viessmann Heating doing AC Ariston Riello Bosch Vaillant Ferroli AC doing Renewables Mitsubishi E CIAT Toshiba/Carrier Daikin Sanyo Hitachi

€ 69.8 million

€ 137.0 million

€ 33.6 million

1 countries relevant for the purpose of this study

ies les n ACdoing Heating pa wab m Daikin co rene g in r in t ea ge H on r st
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World markets – Solar Thermal

s tho r s o ives trie ent n ou inc c ot with H

e

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World solar thermal total market size, volume (m2), 2009
d ate an in a in dom h C ny a m r Ge

EUROPE

OTHERS
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European trends, 2009
– th l w gro ritica rm c t e ve s g i on ent L c in

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Market shares, Europe, 2009E

4,143,400 m2

ith w and ted ists en ial m c rag spe EM F y O an m
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652,400 m2
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Excellence in Market Intelligence

World markets – Heat Pumps

US , n pe pa o ur d Ja E an

Excellence in Market...
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