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1. A gap in the marketplace reveals a business opportunity.

“…plenty of people don’t know how it works or just don’t want the hassle of dealing with…”
Lesson: Provide results (photos,testimonials, details of your own experiences) and offer to do something for people that they don’t know how to do or don’t want to worry about.
2. Latch on to a popular service, then simplify it forothers.
Lesson: Simplify things and cash in.
3. Don’t beg your friends for money!
Lesson: Whenever possible, start quickly and start cheap. (And most of the time, it is possible.)
4. If you do needmoney, you can find a way.
Lesson: If you really need a loan, don’t take “no” as the final answer. Consider alternatives. Bootstrap. Hustle. Figure it out. (Note: http://www.kickstarter.com)
5.Get to the first sale as quickly as possible.
Lesson: Does your site have a PayPal button on it? If not, add one today!
6. A trend or controversial idea can also reveal a business opportunity.Lesson: When large groups of people love and hate something, it’s a good sign there’s a business model hiding in plain sight. Get paid by making things easy for the people who love it.
7. You can be oneperson… or maybe two.
Lesson: Clone yourself for fun and profit. It’s not necessarily about doing more, it’s about being smart.
8. Notice what frustrates you, then figure out a way to correct it.Lesson: See something missing? Maybe you’re not the only one. Pay attention to inefficiencies, which may be opportunities to provide something better.
9. To make an extra …, be open to change.Lesson: Test everything. If you’re not good at testing, however, at least test pricing.
10. Give them an offer they can’t refuse.
What separates a decent offer from a compelling offer that yousimply must purchase? Lesson: Make your offer so compelling that buyers have no reason to say no. Give them an offer they can’t refuse. (Bonus tip: every compelling offer includes an element of urgency,...
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