Contemporary tourism

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CONTEMPORARY
TOURISM: AN
INTERNATIONAL
APPROACH

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Contemporary Tourism:
An International
Approach
Chris Cooper and C Michael Hall

AMSTERDAM • BOSTON • HEIDELBERG • LONDON • NEW YORK • OXFORD
PARIS • SAN DIEGO • SAN FRANCISCO • SINGAPORE • SYDNEY • TOKYO
Butterworth-Heinemann is an imprint of Elsevier

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First edition 2008
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ISBN: 978-0-7506-6350-2

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Contents

List of figures
List of tables
Acknowledgements

xi
xiii
xv

Section 1

Contemporary Tourism Systems

Chapter 1

Contemporary tourism systems

3

Introduction

4

The service dimension of tourism

4

The tourism system

6

Who are the tourists?

13

Contemporary perspectives

18

Approach of this book

21Self-review questions

22

Recommended reading

22

Recommended web sites

Chapter 2

19

Chapter overview

23

Contemporary tourism product markets

25

Introduction

26

Tourism products

26

Experiences as tourism products

29

Tourism markets

34

Tourism product markets

36

Creating product markets: market stories

38

Interactions and exchangesin product markets

44

Chapter overview

44

Self-review questions

46

Recommended reading

47

Recommended web sites

47
v

vi

CONTENTS

Section 2

The Contemporary Tourist

Chapter 3

Contemporary tourists, tourist behaviour and flows

51

Introduction

52

International travel movement

53

The stability of tourism: tourism inertia

58Distance as a determinant of the flows and patterns of
contemporary tourism

59

Describing tourism

62

Micro-scale approaches

67

Meso-level accounts of tourism

72

Self-review questions

73

Recommended reading

73

Recommended web sites

74

Contemporary tourism marketing

77

Introduction

78

Definitions and contemporary tourism marketing approaches

78Evolution towards a services marketing approach

80

The contemporary marketing environment for tourism

Chapter 4

70

Chapter overview

82

The practice of contemporary tourism marketing

88

Chapter overview

104

Self-review questions

105

Recommended reading

105

Recommended web sites

106

Section 3

The Contemporary Tourism Destination

Chapter 5...
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