Brazil digital future in focus
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17 páginas
2012 Brazil Digital Future in FocusKey Insights from 2011 and What They Mean for the Coming Year
Alexander Banks
Managing Director, Brazil
March 2012
comScore is a Global Leader in Measuring the Rapidly Evolving
Digital World, Blanketing the Globe with a Local Presence
NASDAQ
Clients
900+
Headquarters
Reston, VA
Global Coverage
170+ countries under measurement;
44 markets reported
Local Presence
Proprietary.
1860+ worldwide
Employees
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SCOR
32 locations in 23 countries
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comScore’s Innovative Approach Revolutionizes Measurement
PERSON-Centric Panel with
SITE-Census Measurement
2 Million Person Panel
360°View of Person Behavior
Web Visiting
& Search
Behavior
Online
& Offline
Buying
Online
Advertising
Exposure
PANEL
CENSUS
Advertising
Effectiveness
Transactions
Media & Video
Consumption
PANEL
Demographics,
Lifestyles
& Attitudes
Unified Digital Measurement™ (UDM)
Mobile Internet
Usage & Behavior
Patent-Pending Methodology
Adopted by 90% of Top U.S. Media Properties
© comScore, Inc.
Proprietary.
3
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Comprehensive Suite of Products, Services and Capabilities in Brazil
Online Audience Measurement & Rankings
Online Advertising Rankings, Competitive
Placement & Digital Creatives
Custom Market Research & Strategic Briefings
Web Analytics
Media Planning & Analysis
Audience Delivery/Exposure Verification & GRPs
Creative, Concept & Website Pre-testing
Brand Tracking/Awareness Surveys
E-commerce & Online Payments Share
Social Media & Video Measurement
Insights on Mobile & Connected Devices
Mobile Carrier Network Optimization &
Customer Analytics
ISP Market Share & Speed-testing
© comScore, Inc.
Proprietary.
4
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THE GROWING AND SHIFTING DIGITAL LANDSCAPE
IN BRAZIL AND AROUND THE WORLD
© comScore, Inc.
Proprietary.
5
The U.S. is No Longer the Center of the Online Universe