Brazil digital future in focus

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2012 Brazil Digital Future in Focus
Key Insights from 2011 and What They Mean for the Coming Year

Alexander Banks
Managing Director, Brazil

March 2012

comScore is a Global Leader in Measuring the Rapidly Evolving
Digital World, Blanketing the Globe with a Local Presence
NASDAQ
Clients

900+

Headquarters

Reston, VA

Global Coverage

170+ countries under measurement;
44markets reported

Local Presence

Proprietary.

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Employees

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SCOR

32 locations in 23 countries

2

V1011

comScore’s Innovative Approach Revolutionizes Measurement
PERSON-Centric Panel with
SITE-Census Measurement

2 Million Person Panel
360°View of Person Behavior

Web Visiting
& Search
Behavior

Online
& Offline
Buying

OnlineAdvertising
Exposure

PANEL

CENSUS

Advertising
Effectiveness

Transactions
Media & Video
Consumption

PANEL

Demographics,
Lifestyles
& Attitudes

Unified Digital Measurement™ (UDM)

Mobile Internet
Usage & Behavior

Patent-Pending Methodology
Adopted by 90% of Top U.S. Media Properties

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Proprietary.

3

V1011

Comprehensive Suite ofProducts, Services and Capabilities in Brazil
Online Audience Measurement & Rankings
Online Advertising Rankings, Competitive
Placement & Digital Creatives
Custom Market Research & Strategic Briefings
Web Analytics
Media Planning & Analysis
Audience Delivery/Exposure Verification & GRPs
Creative, Concept & Website Pre-testing
Brand Tracking/Awareness Surveys
E-commerce & Online Payments ShareSocial Media & Video Measurement
Insights on Mobile & Connected Devices
Mobile Carrier Network Optimization &
Customer Analytics
ISP Market Share & Speed-testing

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Proprietary.

4

V1011

THE GROWING AND SHIFTING DIGITAL LANDSCAPE
IN BRAZIL AND AROUND THE WORLD

© comScore, Inc.

Proprietary.

5

The U.S. is No Longer the Center of the Online UniverseU.S. Internet Population vs. Rest of the World

Rest of the
World

Distribution of Worldwide Internet Audience
Middle
East Latin Africa,
America, 8.8%
9.0%

34%

87%
U.S.

North
America,
14.6%

66%

Asia Pacific

Europe,
26.4%

13%
1996

Asia
Pacific,
41.3%

2011

In 1996, 2/3 of world’s Internet population was in the US, yet today Asia Pacific is the largestregion
with over 40% of online population.
Many emerging regions likely to bypass old modes, skipping dial-up to go straight to broadband,
making multimedia, video, and collaborative content immediately accessible.
Early adoption of mobile web in addition to PC web will likely be popular in many of these highgrowth areas.
© comScore, Inc.

Proprietary.

6

Source: comScore Media Metrix,Visitors Age 15+ Home/Work Location, Dec-2011

Latin America Saw the Strongest Growth of All Global Regions
Growth expected to continue as home broadband
penetration increases in Asia and Latin America

Worldwide Online Population
(Millions)

Growth in developing regions likely to also continue
as people move from shared-access to home &
work use

+9%

1,444

1,323

Growth slowin North America
European growth mostly driven by Russia

+11%

595

534

Dec-11
+6%
381 361

Europe

© comScore, Inc.

Proprietary.

2011 Dec

Dec-10

+3%

210

Asia Pac

2010 Dec

203

North America

7

+16%

129

112

Latin America

+14%

126

111

Middle east
Africa

Source: comScore Media Metrix, Visitors Age 15+ Home/Work Location,Dec-2011

Brazil Now Ranks as the 7th Largest Internet Audience (H&W, 15+)
Internet Users Age 15+ (MM)
Online from Work or Home
China

331,477

United States

186,922

Japan

73,450

Russian Federation

53,345

Germany

51,008

India

46,854

Brazil

46,272

France

43,009

United Kingdom
South Korea

© comScore, Inc.

While US user growth has remained flat...
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