Situation being analysed: ______________________________________________________________________
PEST analysis (political, economical, social, technological) assesses amarket, including competitors, from the standpoint of a particular proposition or a business.
|criteria examples |political |economical|criteria examples |
| | | | ||ecological/environmental | | |home economy |
|current legislation || |economy trends |
|future legislation | ||overseas economies |
|international legislation | | |general taxation|
|regulatory bodies and | | |taxation specific to |
|processes || |product/services |
|government policies | ||seasonality issues |
|government term and change | | |market/tradecycles |
|trading policies | | |specific industry factors |
|funding, grants and |...