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  • Publicado : 12 de abril de 2013
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INTRODUCTION
In this work we will analyze “Never Say No To Panda” which is a series of television commercials produced in Egypt for Panda Cheese.
We will also tell what are ourthoughts on this add and the techniques that are used to make people want to buy the product.

THE ADD
In each commercial, a person is offered to try Panda cheese, to which he declines. This causes agiant panda to suddenly appear in front of him while the Buddy Holly song "True Love Ways" plays in the background. The panda stares at the person for a few seconds before it goes into a violentoutburst and destroys everything around them, whether it is wrecking an office computer or pouring marinara sauce all over an unprepared pizza. One example is a pair of commercials featuring a father andson at the grocery store. The son suggests they buy Panda cheese, but the father says their shopping cart is full. The panda appears and stares at the father before tipping over the shopping cart andstomping on the spilled merchandise. On the second commercial where the father and son return to the grocery, the father is intimidated by the panda enough to buy two boxes of Panda cheese beforeeveryone walks away peacefully.

ABOUT THE ADD
What is the product?
The product is Cheese.

Who is the target audience?
The target audience is everybody because the add advertises a daily product.Where and when was the add produced?
The add was produced in Egypt by Advance Marketing for Arab Dairy, in 2010.

TECHNIQUES USED
(TO CONVEY PEOPLE TO BUY THE PRODUCT)

* Dark humor;* A slogan (“Never Say No To Panda”);

* A jingle (Buddy Holly song "True Love Ways“);

* The threatening Panda.

REASON FOR CHOOSING THIS ADD
We have chosen this add because wethought that is was very creative and funny.
Normally, TV commercials don’t use dark humor and this threatening attitude, so it also made us think on how TV in other countries can be so different from...
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