6 Key marketing trends 2013

6 KEY MARKETING TRENDS FOR 2013 and Tips for Succeeding in the Year of the Customer

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Introduction ....................................................................................................................4

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Big data moves from the aggregate to the individual and starts to become actionable for smaller companies. .........................6
Video: “What to Expect in 2013: Big Data” ....................................................................................................... 7

Companies increasingly invest in unified marketing platforms centered on customer behaviors and automation. ..........................................................8
Video: “What to Expect in 2013: Unified Marketing Databases” ............................................................9 Worksheet: “Unified Behavioral Database Planner” ................................................................................... 10

Content marketing becomes even more critical as buyers demand more personalized, uniquely relevant content. .............................................12
Video: “What to Expect in 2013: Content Marketing” .................................................................................13

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Customers expect a mobile-friendly experience. ....................................... 14
Worksheet: “Mobile Email Planner” ..................................................................................................................... 16

The social conversation impacts every channel, from search to Web to email and beyond. ............................................................................... 18
Video: “What to Expect in 2013: Social Media” ............................................................................................ 19

Marketing departments transform to better deliver individualized conversations with buyers.