Análise do Documentário "The Century Of The Self", da BBC

TEORIAS DA COMUNICAÇÃO II Professor Adriano Nouman Documentário: “The Century of the Self” - O Século do Eu Visando entender os processos do funcionalismo do psiquismo humano (Antropologia Psicológica), Sigmund Freud produziu estudos sobre o inconsciente que foram aproveitados por seu sobrinho, Edward Bernays. Assessor de Imprensa, fascinou-se pelas conclusões de seu tio que afirmavam que todos os seres humanos possuíam um inconsciente com perigosos anseios e impulsos que eram “trancafiados” em nossas mentes justamente por serem desagradáveis e arriscados demais para serem externados. Foi desse modo que Bernays utilizou seus conhecimentos e os aliou a esses estudos, que indicavam que cada indivíduo possuía dentro de si uma “brecha”, por onde poderia ser manipulado. Para que esse novo modo de persuasão fosse colocado em prática, fosse no âmbito político ou econômico, estava claro que os princípios de Karl Marx deveriam ser considerados. Perceber como a sociedade se organizava diante do capitalismo fez com que as duas classes sociais existentes (burguesia e proletariado) tivessem as diferenças e a sua interdependência estampadas claramente na sociedade. Numa época em que o consumo era voltado somente para aquilo que era necessário e essencial, os grandes empresários se viram ainda mais dependentes dos proletários, já que as suas produções e seu lucro estavam estagnados, pois todos já possuíam aquilo que precisavam e qualquer compra se via desnecessária. Os…

THEME: The Four different kind of Marriage in the novel: Pride and Prejudice by Jane Austen JAILMA DA S. OLIVEIRA JACOBINA, 2012 JAILMA DA SILVA OLIVEIRA PAPER THEME: The Four different kind of Marriage in the novel: Pride and Prejudice by Jane Austen Paper solicitado pela professora Juliana Salvadori como avaliação parcial do 4º semestre do componente curricular Estudos contemporâneos da Literatura em Língua Inglesa . JACOBINA 2012 Theme: The Four different kind of…

a few names have been omitted – the best anthropologists were able to do in order to engage people outside academic circles consisted in writing good textbooks, which is fine, but it is not enough." (p. 7) "The discipline had become self-contained." (p. 7) "Perhaps the main explanation is simply that academic education tends to destroy our ability to write well." (p. 15) "With few exceptions, the examples of successful public engagement that I have discussed above were published…

be defined as the "economic, legal, ethical, and discretionary expectations that society has of organizations at a given point in time" (Carroll and Buchholtz). The concept of corporate social responsibility means that organizations have moral, ethical, and philanthropic responsibilities in addition to their responsibilities to earn a fair return for investors and comply with the law. A traditional view of the corporation suggests that its primary, if not sole, responsibility is to its…

Geprge steiner 1. The Great Ennui Some Notes towards the Redefinition of Culture: my subtitle is, of course, intended in memoration of Eliot's Notes of 1948. Not an attractive book. One that is gray with the shock of recent barbarism, but a barbarism whose actual sources and forms the argument leaves fastidiously vague. Yet the Notes towards the Definition of Culture remain of interest. They are, so obviously, the product of a mind of exceptional acuteness. Throughout my essay, I will…

FACTS AND HISTORY OF ENAMEL Sumary OBJECTIVE 3 METHODOLOGY 3 INTRODUCTION 4 DEVELOPMENT 5 HISTORY - How and when came. 5 TIMELINE 6 CONCLUSION 7 OBJECTIVE There are many issues that sometimes make us curious, trivial matters which we do not give importance to, but when asked we do not know what to say. Women love enamel, taking care of their nails, and most do not know the history of this product. This work aims to remedy this curiosity about the history of…

depending on the particular manner of practice, the language , race , culture , religion and customs of the " nation " in its primal sense of those who were "born" within its culture. Isso inclui, dependendo da maneira particular de prática, a língua , raça , cultura , religião e costumes da " nação "em seu sentido primordial daqueles que" nasceram "dentro de sua cultura. This form of nationalism arose in reaction to dynastic or imperial hegemony , which assessed the legitimacy of the…

Buddhism and Nineteenth-Century German Philosophy Author(s): Heinrich Dumoulin Source: Journal of the History of Ideas, Vol. 42, No. 3 (Jul. - Sep., 1981), pp. 457-470 Published by: University of Pennsylvania Press Stable URL: http://www.jstor.org/stable/2709187 Accessed: 25/02/2009 14:33 Your use of the JSTOR archive indicates your acceptance of JSTOR's Terms and Conditions of Use, available at http://www.jstor.org/page/info/about/policies/terms.jsp. JSTOR's Terms and Conditions of Use…

is aimed at fulfilling the touristic group expectations, in the context of a pre-set program. In principle, all leadership theories and practices may be of use, if the group (and not the individuals) is kept as the central focus. However, it should be assumed that here we are not performing an instrumental task but an expressive (emotional) enterprise. In accordance, encounter groups (TGroups) and resonate leadership theories are better guides to support the leader`s job. Keywords:…

Gomes, and is a result of an academic research in the School of Sociology at The Federal University of Rio de Janeiro. The author believes that are several differences that defines a leader, a chief and a boss. However, one thing should be common to these three categories of management functions: without being culturally competent they would not be able to efficiently execute their functions. Management Definitions The word manage has an interesting history. It derives from the…